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Sales, traffic and conversion, compared with the previous period.

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Insights

Insight · Oct 12, 2026

Total sales have fallen 1.7% compared with the previous 30 days

That is SAR 558,957 against SAR 568,792.

Orders have fallen 3.3% compared with the previous 30 days

1,372 orders against 1,419.

Conversion rate has fallen 3.6% compared with the previous 30 days

3.1% of sessions placed an order, against 3.2%.

Returning customers placed 31.5% of orders

Up 0.1 points on the previous 30 days.

Compared with the previous 30 days

Sales channel
Device
Traffic source
City
Customer type

Total sales

SAR 558,957

Down1.7%vs previous period

Orders

1,372

Down3.3%vs previous period

Average order value

SAR 343

Up1.8%vs previous period

Sessions

44,567

Up0.3%vs previous period

Conversion rate

3.1%

Down3.6%vs previous period

Returning customer rate

31.5%

Up0.2%vs previous period

Performance trend

Total sales over time

SAR 558,957

This periodPrevious period
Total sales over 30 days: SAR 558,957
Total sales over 30 days: SAR 558,957
DateThis periodPrevious period
Sep 13SAR 18,416SAR 23,210
Sep 14SAR 16,062SAR 20,577
Sep 15SAR 16,572SAR 15,037
Sep 16SAR 15,906SAR 14,463
Sep 17SAR 26,186SAR 17,720
Sep 18SAR 25,510SAR 16,697
Sep 19SAR 21,302SAR 20,234
Sep 20SAR 17,353SAR 26,285
Sep 21SAR 15,275SAR 18,357
Sep 22SAR 15,802SAR 20,325
Sep 23SAR 15,840SAR 19,506
Sep 24SAR 19,013SAR 15,654
Sep 25SAR 22,065SAR 16,819
Sep 26SAR 15,443SAR 27,136
Sep 27SAR 14,743SAR 23,408
Sep 28SAR 14,825SAR 18,432
Sep 29SAR 20,003SAR 15,637
Sep 30SAR 23,220SAR 14,512
Oct 1SAR 23,431SAR 13,779
Oct 2SAR 26,155SAR 16,452
Oct 3SAR 20,416SAR 19,438
Oct 4SAR 18,701SAR 16,929
Oct 5SAR 16,897SAR 24,601
Oct 6SAR 16,835SAR 20,398
Oct 7SAR 13,950SAR 14,572
Oct 8SAR 19,108SAR 15,837
Oct 9SAR 17,280SAR 18,051
Oct 10SAR 21,211SAR 17,443
Oct 11SAR 14,174SAR 20,940
Oct 12SAR 17,263SAR 26,343

Average order value over time

SAR 343

Average order value over time over 30 days: SAR 343
Average order value over time over 30 days: SAR 343
DateThis periodPrevious period
Sep 13SAR 322SAR 363
Sep 14SAR 324SAR 309
Sep 15SAR 309SAR 314
Sep 16SAR 350SAR 327
Sep 17SAR 373SAR 375
Sep 18SAR 330SAR 305
Sep 19SAR 375SAR 315
Sep 20SAR 359SAR 370
Sep 21SAR 311SAR 327
Sep 22SAR 343SAR 380
Sep 23SAR 380SAR 380
Sep 24SAR 357SAR 321
Sep 25SAR 359SAR 300
Sep 26SAR 303SAR 370
Sep 27SAR 315SAR 334
Sep 28SAR 337SAR 321
Sep 29SAR 368SAR 330
Sep 30SAR 361SAR 321
Oct 1SAR 334SAR 361
Oct 2SAR 368SAR 322
Oct 3SAR 325SAR 304
Oct 4SAR 373SAR 364
Oct 5SAR 357SAR 339
Oct 6SAR 372SAR 352
Oct 7SAR 319SAR 332
Oct 8SAR 351SAR 325
Oct 9SAR 315SAR 346
Oct 10SAR 315SAR 306
Oct 11SAR 362SAR 318
Oct 12SAR 329SAR 376

Sessions over time

44,567

Sessions per day for the last 30 days, 44,567 in total, with the previous period for comparison.
Sessions per day for the last 30 days, 44,567 in total, with the previous period for comparison.
DateThis periodPrevious period
Sep 131,4491,815
Sep 141,2641,614
Sep 151,2621,198
Sep 161,2481,389
Sep 171,8771,262
Sep 181,7731,214
Sep 191,7771,510
Sep 201,3901,858
Sep 211,2711,734
Sep 221,4491,423
Sep 231,2671,239
Sep 241,5621,220
Sep 251,7301,553
Sep 261,5381,764
Sep 271,1931,643
Sep 281,3271,528
Sep 291,3561,299
Sep 301,4871,313
Oct 11,8261,232
Oct 21,9271,455
Oct 31,5591,647
Oct 41,3801,632
Oct 51,3031,754
Oct 61,4091,499
Oct 71,3761,279
Oct 81,6621,269
Oct 91,7101,308
Oct 101,6041,469
Oct 111,2461,666
Oct 121,3451,663

Conversion rate over time

3.1%

Conversion rate over time over 30 days: 3.1%
Conversion rate over time over 30 days: 3.1%
DateThis periodPrevious period
Sep 133.3%3%
Sep 143.3%3.5%
Sep 153.6%3.3%
Sep 163%2.7%
Sep 173.1%3.2%
Sep 183.7%3.8%
Sep 192.7%3.6%
Sep 202.9%3.2%
Sep 213.2%2.7%
Sep 222.7%3.2%
Sep 232.8%3.5%
Sep 242.9%3.4%
Sep 253%3%
Sep 262.8%3.5%
Sep 273.3%3.6%
Sep 282.8%3.1%
Sep 293.4%3.1%
Sep 303.6%2.9%
Oct 13.2%2.6%
Oct 23.1%3%
Oct 33.4%3.3%
Oct 43%2.4%
Oct 53.1%3.5%
Oct 62.7%3.3%
Oct 72.7%2.9%
Oct 82.8%3.2%
Oct 92.7%3.4%
Oct 103.6%3.3%
Oct 112.6%3.3%
Oct 123.3%3.5%

Conversion funnel

  1. Sessions44,567
    100% of sessions
  2. Added to bag3,553
    8% of sessions
  3. Reached checkout2,055
    4.6% of sessions
  4. Placed an order1,372
    3.1% of sessions

3.1% of sessions placed an order.

Sales breakdown

MetricThis periodChange
Gross salesSAR 526,830Down0.9%
Discounts-SAR 41,360Up7.2%
Returns-SAR 14,724Up0.8%
Net salesSAR 470,746Down1.6%
Shipping chargesSAR 13,383Down5.8%
VATSAR 74,828Down1.7%
Total salesSAR 558,957Down1.7%

Top products

Units sold
  1. Pleated High-Low Dress with Draped Bodice307
  2. Navy Blue Wide Leg Jeans246
  3. Linen Wide Leg Pants198
  4. Dark Wash High Waist Denim Pants158
  5. Taffeta Off Shoulder Draped Maxi Dress125
  6. Black Draped Satin Blouse101
  7. White Pleated Waist Sleeveless Shirt81
  8. Black Velvet Dress with Back Satin Bow64

Sales by channel

Sales by channel
559KTotal

Sessions by device

Sessions by device
44.6KTotal

Sessions by traffic source

Sessions by traffic source
44.6KTotal

Sessions by city

Sessions by city
44.6KTotal

Sessions by social referrer

Sessions by social referrer
12.9KTotal

Sales by marketing channel

Sales by marketing channel
559KTotal

Sessions by landing page

Sessions
  1. Homepage/Up22.3%13,370
  2. Collection/collections/new-inDown10.3%6,239
  3. Collection/collections/abayasDown2.4%4,902
  4. Collection/collections/dressesDown5.8%4,011
  5. Collection/collections/occasion-wearUp19.6%3,120
  6. Product/products/pleated-high-low-dress-with-draped-bodiceUp7.1%2,451
  7. Product/products/navy-blue-wide-leg-jeansUp0.6%2,006
  8. Product/products/bts26-03-maUp25.1%1,649
  9. Product/products/denim-s26-111-maUp18.9%1,337

Customer cohort analysis

Months after first order
Cohort01234567
Mar 20263,329 customers8.9%4.5%2.9%2.5%1.6%1.3%1.1%0.9%
Apr 20264,189 customers9.1%4.2%3.1%3%1.7%1.7%1.5%
May 20264,020 customers7.2%2.2%1.9%1.5%1.1%1%
Jun 20263,174 customers6.8%2.7%2.1%1.8%1.4%
Jul 20263,486 customers10.8%3.4%4.2%2.1%
Aug 20264,100 customers9.5%3.4%3.7%
Sep 20264,691 customers6.3%1.9%
Oct 20263,941 customers8.6%

Share of each month's new customers who ordered again, in the month they joined and each month after.

Synthetic demo figures generated for this preview; not real traffic or orders. Synthetic segments use independent sample shares; these are not live customer cohorts. Live reports will come from the commerce backend's analytics once it is connected.